Titan achieves Cart Conversion rate of
25% with Ads that Click to WhatsApp

About Titan

Titan is India’s leading lifestyle company and among the most admired and respected corporates in the country. It has established leading positions in the Jewelry, Watches and Eyecare categories, led by its trusted brands and superior customer experience. Titan has also diversified into Wearables, Indian Dress Wear and Fragrances & Fashion Accessories (source)

Challenge

As a leading watch brand in India, Titan was constantly evaluating its lead generation strategy, seeking to not only expand its reach but also acquire high-quality leads. While the company employed various communication channels, they recognized the potential for further optimization. Titan’s key challenges were:

• Expanding Reach:

  The brand was eager to explore new channels that could broaden its brand awareness and target audience, particularly for the gifting category.

• Enhancing Lead Quality:

  Although Titan’s existing channels generated leads, they were interested in refining their targeting to attract individuals with a higher likelihood of converting into paying customers.

Solution

Titan leveraged Karix’s expertise and solutions to get started with Click-to-WhatsApp (CTWA) ads. Using this they ran targeted campaigns on social media to generate high quality leads. The conversational nature of the campaign transformed the buying experience for customers and boosted conversions.

• Targeted CTWA Ads:

  Titan utilized Facebook’s targeting capabilities to reach potential watch gifters with its CTWA ads.

• Personalized Product Catalog:

  Clicking the ad opened a pre-populated WhatsApp chat, showcasing watches based on the user’s selected style and budget, allowing for quick narrowing of choices.

• Chatbot-Driven Shopping Journey:

  Titan’s custom chatbot within WhatsApp guided users through the process, including interactive style and budget selection, curated watch suggestions, and a seamless checkout experience.

• Data-Driven Optimization:

  Tracked the campaign’s performance with detailed analytics view, enabling Titan to refine its strategies for continuous improvement.

The Impact:

Impressive Reach, High-Quality Leads, and Sales Growth Titan’s CTWA ad campaign with Karix’s support delivered impressive results:

• Massive Reach:

  Nearly 8 million Facebook users saw Titan’s ads, significantly boosting brand awareness for watch gifting.

• High-Quality Leads:

  Out of the users who browsed the catalogue ~500 users added watches to their carts, indicating strong interest and purchase intent.

• Sales Growth:

  Titan saw 125+ new purchases directly attributed to the campaign, driving tangible business growth. With the impressive shopping cart conversion rate of 25%.

Result