Karix Delivers Customer Experience With Omni-channel Marketing
Increases conversions through personalized outreach campaigns with Karix/Gamooga omni-channel marketing platform
Overview
Paisabazaar is India’s largest marketplace offering more than 500 financial products that simplify finance for millions of users.
Challenge
Paisabazaar wanted to add Karix voice channel (bulk OBD) on Gamooga campaign automation platform
To enable your target customers to purchase from your brand, it is pertinent to nudge them about your brand’s products and services.
Paisabazaar.com is India’s largest marketplace for lending products and credit score platform. They work with over 130 partners, including India’s largest banks, NBFCs and fintech lenders to offer more than 500 financial products, including Personal Loans, Credit Cards, Business Loans, Home Loans, Small Ticket Size Loans etc.
In a single month, they received around 1.7 million enquiries from more than 1,100 cities and towns. Paisabazaar.com also runs India’s biggest credit awareness programme by offering free credit report with monthly updates to their consumers.
To enable your target customers to purchase from your brand, it is pertinent to nudge them about your brand’s products and services.
Paisabazaar.com is India’s largest marketplace for lending products and credit score platform. They work with over 130 partners, including India’s largest banks, NBFCs and fintech lenders to offer more than 500 financial products, including Personal Loans, Credit Cards, Business Loans, Home Loans, Small Ticket Size Loans etc.
In a single month, they received around 1.7 million enquiries from more than 1,100 cities and towns. Paisabazaar.com also runs India’s biggest credit awareness programme by offering free credit report with monthly updates to their consumers.
Giving the customers an effective nudge
Studies have shown that inbound phone calls can convert 10-15x more revenue than web leads. Paisabazaar.com wanted to add Karix voice as a channel (bulk OBD) on Gamooga campaign automation platform to effectively re-target their customers. With this, they were aiming to accelerate the new customer acquisition process and gradually drive operational efficiency with reduced costs.
Retargeting done right
To enable Paisabazaar.com to reach its customers through the voice platform, Karix extended a custom API to integrate on the Gamooga platform.
Giving the customers an effective nudge
Studies have shown that inbound phone calls can convert 10-15x more revenue than web leads. Paisabazaar.com wanted to add Karix voice as a channel (bulk OBD) on Gamooga campaign automation platform to effectively re-target their customers. With this, they were aiming to accelerate the new customer acquisition process and gradually drive operational efficiency with reduced costs.
Retargeting done right
To enable Paisabazaar.com to reach its customers through the voice platform, Karix extended a custom API to integrate on the Gamooga platform.
Overview
Paisabazaar is India’s largest marketplace offering more than 500 financial products that simplify finance for millions of users.
Challenge
Paisabazaar wanted to add voice channel (bulk OBD) on Gamooga campaign automation platform
With Karix’s Outbound Dialing solution, Paisabazaar.com could push bulk voice campaigns to its customers. It was an economical solution owing to automation and the larger call volumes. Based on the target customer’s demographic profile, pertinent voice templates were played when the user answered the call. Based on the user’s response and the segment, Gamooga platform then automated campaigns which contained customized SMS links. This gave a personal touch to their SMS campaign which enabled them to successfully retarget their target customers.
“We were looking at economical and effective solutions to enable us to re-target our customers using voice as a channel. After narrowing down the available options, we decided to go with Karix’s bulk OBD solution. The support we received from Karix in terms of the number of voice channels along with the detailed analytics report among other features, assured us that we have partnered with the right solution provider.”
“We were looking at economical and effective solutions to enable us to re-target our customers using voice as a channel. After narrowing down the available options, we decided to go with Karix’s bulk OBD solution. The support we received from Karix in terms of the number of voice channels along with the detailed analytics report among other features, assured us that we have partnered with the right solution provider.”
Paisabazaar helps customers choose the most-suited financial product using technology innovations
With Karix’s bulk OBD solution, Paisabazaar.com could access real-time campaign, detailed call, and daily performance reports anytime. By devising their campaign strategies based on these reports and the voice response received by adding outbound capabilities, they were able to re-target customers achieving an 8x increase in conversions.
Results
8x increase in conversions