An Essential Manual to Generate Leads Using Conversational AI

Artificial intelligence isn’t just a term from the future. It is being used by businesses and companies right now to boost their sales and better customer support. Companies have adopted automation to enhance their services and to make their foothold stronger. Businesses are interested in attracting the right customers and converting them into potential buyers.

An interested customer adds to the new business opportunity and on further submission of basic details through the company inquiry form or contact email ID, it entails the avenues of generating prospective lead(s) for the company. This process has slacked the need for cold calling unlike years ago, giving more room to focus on the business needs and tap into the right marketplace for expanding the same. Consumers are looking for personalized content and individual approach to build trust in a company. This is exactly where the use of an AI-enabled chatbot is recommended to generate leads.

How do chatbots facilitate lead generation?

The applicability of conversational AI or AI-enabled chatbots is being utilized to promote sales, better customer support, marketing and to generate enhanced user experience. Conversational AI can boost operational performance, and save costs while offering better customer satisfaction. If utilized skillfully, chatbots can flood companies with potential leads. Setting up AI-empowered chatbots for lead generation can guarantee multiple perks for your business:

1. Automated sales conversions 

Chatbots can help you automate sales by asking targeted and specific questions to clients and prequalifying leads. Depending on the response, clients will be further guided to the concerned unit for advanced support.

2. Always available

Chatbots are always available to involve your patrons with prompt solutions to all their queries by asking valid questions. Their responses can be further used for lead generation.

2. Always available

Chatbots are always available to involve your patrons with prompt solutions to all their queries by asking valid questions. Their responses can be further used for lead generation.

3.Enhanced B2B customer experience

Due to radical automation and easy access to social media platforms, customers have become accustomed to instant messaging services. This trend has transcended into the way businesses are making use of technology for better communication. This assertion of the benefits of conversational AI has urged an unfaltering growth in the use of live chatbots.

3. Enhanced B2B customer experience

Due to radical automation and easy access to social media platforms, customers have become accustomed to instant messaging services. This trend has transcended into the way businesses are making use of technology for better communication. This assertion of the benefits of conversational AI has urged an unfaltering growth in the use of live chatbots.

How to adopt conversational AI for generating leads?

AI chatbots will prove to be of great assistance to subsidize your business with beneficial leads. Effective implementation of AI virtues will ensure greater returns and produce remuneration in terms of quality leads. However, you need to design and take advantage of the appropriate lead generation bot strategies to attain the desired results for your business. Businesses are applying conversational AI in multiple ways to heighten customer experience.

1. Understanding the audience better – Lead generation bots help understand the customer better and segment them based on their interests. This enables marketers to create the right content which is user-specific. Chatbot surveys can be used to communicate with end customers, asks the right questions, and get a better comprehension of products that work or those that do not.
2. Segmenting the customers – Segmentation is a calculated practice of categorizing customers as precisely as possible to warrant related content to them. The main aim of segmentation is to direct marketing messages that are appropriate for customers based on demographics like age, gender, hobbies, etc.
3. Replacing forms with interactive chatbots – Filling up forms is a tedious and uninteresting process. Traditional form filling methods do not guarantee lead generation. Conversational bots can lower conflict and simplify the data collection process thus competently amplifying the lead generation strategy.
4. Assure hybrid support for complicated sales communication – Customer engagement depends heavily on live chat as well as chatbots. A balance between the two communication platforms will ensure that the chatbot handles the simple queries while the more complex ones are transferred to live support agents. Using both these technologies will ensure you generate better quality leads while also bettering consumer involvement.
5. Engaging customers who bounce – Shopping cart abandonment or switching over to competitors happens because of the unavailability of accurate information in real-time. AI chatbots are the best strategy to engage customers and reduce these abandonment issues. Sending gentle reminders and initiating conversations that address concerns will ensure that customers fill out the required form or complete the initiated purchase. This will help in reducing bounce rates and inadvertently increase sales conversion rates.

Industry Use Cases for Conversational AI used for Lead Generation

1. Kohler Bath Fittings

Kohler is one of the premier bathroom and kitchen products brands. They had implemented a conversational AI solution in their business with the objective of providing a self-service module over WhatsApp channel to the end-user for registering a new service request, checking the status of an existing service request, and gathering the user response post ticket closure. This self-service option enabled more leads to get in touch with the business and proceed to become customers.

2. Panasonic India

Panasonic India’s WhatsApp BOT is also a classic example of lead generation through different use cases that have been developed by Karix. The bot allows for a variety of services including the option for you to proceed with new products & offers as well as after-sales service. The bot caters to Product Installation requests, Product repair requests, New Registration, Feedback query, Status check, etc. This conversational solution of Panasonic is easier for users to engage with and lets them explore the company’s offerings as per their preferences ensuring a greater lead conversion rate.

2. Panasonic India

Panasonic India’s WhatsApp BOT is also a classic example of lead generation through different use cases that have been developed by Karix. The bot allows for a variety of services including the option for you to proceed with new products & offers as well as after-sales service. The bot caters to Product Installation requests, Product repair requests, New Registration, Feedback query, Status check, etc. This conversational solution of Panasonic is easier for users to engage with and let them explore the company’s offerings as per their preferences ensuring a greater lead conversion rate.

Finally, customers have high expectations from businesses when it comes to communication. Automation using conversational AI, chatbots in particular, can help your company redefine the meaning of user engagement and drive conversations, thus increasing the overall business value. We hope that this article has inspired you to think outside the box when it comes to using conversational AI to generate leads.

If you too are looking to leverage Conversational-AI’s unique strengths to make an unforgettable impression on your customers, consider partnering with Karix to build you a relevant AI-powered solution.