Artificial intelligence (AI) was once restricted to the realm of science fiction, on the other hand, AI is now a part of everything. It’s the most widely used technology in the digital world, whether it’s Google Assistant for Android or Siri for iPhone. AI is important in every business, including digital marketing. In the area of digital marketing, there are various ramifications for AI, but chatbots are the most fascinating. Have you noticed that chat windows appear on some websites within a few seconds of your visit, offering assistance? That’s the chatbot right there. So, in this blog, we will explore what are chatbots and how exactly are they important for your marketing strategy.

1. What are Chatbots & why are they important for businesses?

Chatbots are artificial intelligence-powered chat computers that automate a substantial portion of the consumer communication process. They employ websites, messaging applications, mobile apps, and the telephone to mimic a conversation with a user in a familiar language. Chatbots are computer-assisted conversations that resemble one-on-one interactions.

They alter the way you interact with your smartphone, making it more organic rather than a sequence of options and clicks. This is simple to envisage in the setting of a tale, such as having the option to interact with a fictitious character or receive bargains or event information. However, the value of a chatbot extends well beyond that.

Chatbots play a critical part in business development. They improve user experience by streamlining interactions between your services and the audience. The most cost-effective customer service option is a chatbot. By lowering the cost of customer care, you may increase your customer engagement process and functional efficiency with the aid of a chatbot. Consumers may use chatbots to address problems quickly and easily. They allow customers to keep a detailed record of their interactions with the bot. Brand interaction will be dominated by these bots in the future. Even a single chatbot may oversee and complete duties that are now handled by several customer service professionals.

2. How can Chatbots be used for Marketing?

Businesses are expected to find AI-powered chatbots more helpful and successful for their conversational marketing at a time when the whole marketing effort is moving digital, offering more potential for simplifying and automating marketing processes. Furthermore, AI-powered chatbots may start customized conversations, gather more specific client feedback, and conduct market research. Chatbots can be used in a marketing strategy to:

Deliver personalized content automation

AI-enabled chatbots are able to make truly informed judgments for developing content that is more likely to acquire momentum based on an examination of consumer information, customer preferences, patterns of customer behavior, market statistics, and a range of other criteria.

Deliver personalized content automation

AI-enabled chatbots are able to make truly informed judgments for developing content that is more likely to acquire momentum based on an examination of consumer information, customer preferences, patterns of customer behavior, market statistics, and a range of other criteria.

Handling web traffic

With frequent and consistent Chatbot communication, Chatbots may play an important role in communicating and engaging website traffic. To begin with, establishing a discussion with website traffic saves a tremendous amount of time for website administration and back-office staff. Furthermore, enabling Chatbot-assisted discussion reduces the likelihood of leaving client queries and inquiries unanswered.

Conducting business research

Businesses may also use chatbots as excellent research tools. Any organization must devote a significant amount of time to research. You must seek out information and assess its reliability. This is where chatbots for business branding may be really useful.

Conducting business research

Businesses may also use chatbots as excellent research tools. Any organization must devote a significant amount of time to research. You must seek out information and assess its reliability. This is where chatbots for business branding may be really useful.

3. Why Chatbots should be an important part of your marketing strategy?

Search engine optimization and marketing have startled internet marketing in recent days. The golden period of social media marketing occurred in the first decade of the twenty-first century, and we are now approaching the era of artificial intelligence. Chatbots are the most visible illustration of how AI technology is changing the face of digital marketing. Chatbots are more efficient at carrying out several chats with your audience. These AI-powered chatbots enable firms to immediately contact and engage with their customers. Primarily, Chatbots enable you to:

Automate your marketing operations

Chatbots make marketing effortless by automating the initial stages of the process, allowing you to focus on other tasks. Chatbots handle key phases of the marketing process in the best way, whether it’s generating leads, replying to client concerns, or assisting them in making a purchase. Chatbots are great facilitators of human involvement. They make your job easier by taking care of the initial contact with your consumers and gathering all of the relevant information.

Improve your Brand Awareness

Chatbots help in automating a significant portion of the marketing process, implying that you and your team will be able to handle a larger volume of marketing conversations, resulting in increased brand recognition and sales. Chatbots improve customer interaction with your brand. They make it possible for you to interact with more consumers and start more dialogues. This can help you improve your customer’s experience, increase sales, and develop a stronger relationship with them.

Improve your Brand Awareness

Chatbots help in automating a significant portion of the marketing process, implying that you and your team will be able to handle a larger volume of marketing conversations, resulting in increased brand recognition and sales. Chatbots improve customer interaction with your brand. They make it possible for you to interact with more consumers and start more dialogues. This can help you improve your customer’s experience, increase sales, and develop a stronger relationship with them.

Strengthen Sales & Marketing

By turning more prospects into customers, chatbots bridge the gap between marketing and sales. This is the most effective method for acquiring data from potential clients, qualifying leads, and preparing your sales force for success.

4. Industry Use Cases for Chatbot

Torrent Power – WhatsApp Chatbot

This WhatsApp BOT is majorly catering to end-users in western Indian states e.g.: Gujarat. Customers using the bot have five use cases based on the electricity consumption in residences. e.g.: They can select the service option from a mentioned list and reply with the number for the service that they need. The self-service options on the bot include No Power complaint, Duplicate bill, Submitting their Meter readings, Quick Bill Payment, Register any Safety concerns, Add/Remove service, Choose the preferred language of the bill, and the option to get back to check another service number details.

Torrent Power – WhatsApp Chatbot

This WhatsApp BOT is majorly catering to end-users in western Indian states e.g.: Gujarat. Customers using the bot have five use cases based on the electricity consumption in residences. e.g.: They can select the service option from a mentioned list and reply with the number for the service that they need. The self-service options on the bot include No Power complaint, Duplicate bill, Submitting their Meter readings, Quick Bill Payment, Register any Safety concerns, Add/Remove service, Choose the preferred language of the bill, and the option to get back to check another service number details.

CSB Bank – WhatsApp Chatbot

Users can activate their CSB Bank WhatsApp service after giving a missed call to the company number by their registered number and then get to know the different services provided by the bank. The WhatsApp Bot offers options such as Balance Enquiry, Last 5 transactions, Account Statement, Loan and Deposit Interest Rates, ATM Card Limit, ATM/Branch Locator, Card Off facility, Mobile Banking, etc.

JSW Paints – WhatsApp Chatbot

The company features the WhatsApp Chatbot as per customer preference for interior or exterior painting solutions. The lead generation flow is built on JSW’s Progressive Web Application on their website.

JSW Paints – WhatsApp Chatbot

The company features the WhatsApp Chatbot as per customer preference for interior or exterior painting solutions. The lead generation flow is built on JSW’s Progressive Web Application on their website.

Pharmasecure – WhatsApp Chatbot

The company had launched its WhatsApp Chatbot that enables the users to register for information related to the COVID-19 program and health awareness program.

5. Conclusion

Chatbots may appear to be a reflection of the future times, but that future is already here. Now that you’ve learned the fundamentals of chatbots, you’re ready to embrace the future and implement these AI-powered chatbots into your marketing plan, which will undoubtedly boost your company’s performance.